The Decision Paradox
Unraveling Prospect Theory and Its Impact on Human Choices
Are your decisions truly rational, or are they shaped by hidden biases? The Decision Paradox challenges your understanding of how we make choices, diving deep into the fascinating world of Prospect Theory. This groundbreaking book illuminates the psychological factors that influence our decision-making processes, revealing why we often make choices that seem to defy logic. You'll explore the foundations of Prospect Theory, developed by Nobel laureates Daniel Kahneman and Amos Tversky, and discover how it revolutionized our understanding of human behavior in the face of uncertainty. Through engaging examples and cutting-edge research, you'll gain insights into the cognitive biases that shape our perceptions of risk and reward. The Decision Paradox doesn't just explain theory; it equips you with practical tools to recognize and mitigate these biases in your own life. Whether you're a business professional, policymaker, or simply curious about the intricacies of human decision-making, this book will transform your approach to choices big and small.
Est. Length
253 pages (13 chapters)
Language
English
Publication date
Dec 19, 2024
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