The Anchoring Effect
How First Numbers Shape Every Decision You Make
Most people believe they make rational decisions based on careful analysis. Yet research shows that the first number you see—whether it's a price, estimate, or statistic—disproportionately influences your final judgment. This is anchoring bias, and it affects everything from salary negotiations to medical diagnoses to investment decisions. You might think you're immune because you're aware of the bias, but studies prove that knowledge alone doesn't protect you. This book reveals how anchoring works at a psychological level, why it's so difficult to overcome, and most importantly, what specific techniques actually reduce its influence. You'll discover how to recognize anchors in real-world situations, deploy them strategically in your favor, and shield yourself from others' manipulation. Whether you're negotiating a contract, estimating project costs, or making strategic decisions, understanding anchoring bias gives you a concrete edge in achieving better outcomes.
Est. Length
207 pages (10 chapters)
Language
English
Publication date
Feb 10, 2026
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