The Loss Aversion Trap
How Fear of Losing Holds You Back and What to Do About It
Why do you hold onto losing investments far longer than logic suggests? Why do you avoid asking for a raise even when you know you deserve it? Why does the thought of losing something you already have paralyze you more than the prospect of gaining something new excites you? These aren't character flaws—they're symptoms of loss aversion, one of the most powerful cognitive biases shaping your decisions every single day. This book reveals how loss aversion hijacks your judgment in ways you don't realize, from career choices to financial decisions to relationships. You'll discover why this bias exists, how it manifests across different areas of your life, and most importantly, how to recognize when it's helping you versus holding you back. Through practical frameworks, real-world examples, and evidence-based techniques, you'll learn to make decisions based on what's actually best for you, not on fear of loss. Whether you're an entrepreneur weighing a risky venture, an investor managing a portfolio, or simply someone tired of playing it safe, this book gives you the tools to break free from loss aversion's grip and make bolder, smarter choices.
Est. Length
207 pages (10 chapters)
Language
English
Publication date
Nov 27, 2025
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