Mental Accounting
How Your Mind Manages Money and Why It Matters for Every Decision You Make
You make hundreds of decisions every day, yet many of them defy logic. You'll drive twenty minutes to save ten dollars on groceries but won't bother for the same savings on furniture. You treat a tax refund differently than your regular paycheck. You keep paying for a gym membership you never use because you already paid for it. These aren't random quirks—they're the predictable results of mental accounting, the hidden system your brain uses to organize and evaluate every choice you make. This book reveals how your mind creates invisible categories for money, time, and resources, then applies different rules to each. You'll discover why the pain of paying depends on how you pay, why bonuses feel more spendable than salary, and how the same dollar can have different values depending on which mental account it occupies. More importantly, you'll learn to recognize these patterns in real-time and use them strategically. Whether you're making personal decisions or trying to understand human behavior in business contexts, mastering mental accounting gives you a clearer view of why people—including yourself—do what they do.
Est. Length
207 pages (11 chapters)
Language
English
Publication date
Oct 24, 2025
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