Design Thinking in Practice
Master User-Centered Design for Graphic Design and UX
Many designers believe that great design comes from personal creativity and aesthetic intuition alone. But the most effective solutions emerge from understanding your users first. Design Thinking in Practice bridges the gap between design theory and real-world application, showing you how to systematically approach design challenges through a user-centered lens. Whether you're creating a brand identity, designing an app interface, or developing a marketing campaign, this book teaches you the proven design thinking methodology used by leading companies worldwide. You'll learn how to conduct meaningful user research, define problems clearly, generate innovative ideas, and test your solutions with actual users. Through practical examples, case studies, and step-by-step frameworks, you'll discover how to apply design thinking to both graphic design and UX projects. This isn't about following rigid rules—it's about developing a mindset that puts users at the center of every decision you make, leading to designs that truly resonate and solve real problems.
Est. Length
207 pages (11 chapters)
Language
English
Publication date
Feb 11, 2026
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